Digiday @Digiday

Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009

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Digiday @Digiday

10 hours ago

Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections. buff.ly/vGhR51z

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Digiday @Digiday

12 hours ago

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base. buff.ly/cgF8sdF

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This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales. buff.ly/8s7pe1C

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Digiday @Digiday

16 hours ago

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days. buff.ly/XeACtDx

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Digiday @Digiday

18 hours ago

According to a new survey, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing. Partner insights from Contentful buff.ly/cZYXLH0

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Digiday @Digiday

18 hours ago

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it. buff.ly/KPZ5svt

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Digiday @Digiday

20 hours ago

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly. buff.ly/XJsSNil

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Digiday @Digiday

a day ago

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […] buff.ly/YHALRtY

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Digiday @Digiday

2 days ago

OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience. buff.ly/mVff54D

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Digiday @Digiday

2 days ago

PubMatic’s launch underscores a broader shift to push decisioning into the supply path. buff.ly/zOCDYKc

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Digiday @Digiday

2 days ago

The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline. buff.ly/EtbC4f6

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Digiday @Digiday

2 days ago

Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era. digiday.com/media/how-publ…

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Digiday @Digiday

2 days ago

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn't just rely on affiliate links. buff.ly/A91SpQk

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Digiday @Digiday

2 days ago

While 89% of advertisers are working with agentic advertising, 63% say governance is a limitation to further investment and scale. Partner insights from Optable digiday.com/sponsored/the-…

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Digiday @Digiday

2 days ago

Read on to learn more about the factors driving that shift, in graphic detail. digiday.com/marketing/in-g…

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Digiday @Digiday

3 days ago

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway. buff.ly/UiOLt26

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Digiday @Digiday

3 days ago

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales. buff.ly/jwNRibj

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Digiday @Digiday

3 days ago

For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition. buff.ly/ych8ZEJ

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Digiday @Digiday

3 days ago

🚨Offer extended: Lock in a year of Digiday+ for 35% less. Ends June 5. Subscribe: buff.ly/ngJ0n4x

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Digiday @Digiday

3 days ago

Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands. buff.ly/VQ4iNt2